[ He laughs, too. ] Hey, makes it easy! Callin' it like it is, you know?

[ He shakes his head, but he's still grinning. ]

I mean, we could just come up with a random nonsense word for it. Or name it after someone or somethin'. And then say it's just... for everyone. Unless we really want people callin' it the "Makin' it Work" festival, which, you know, would at least get 'em to laugh a little bit.